Paralux
Elevate your watch game with Paralux: where luxury meets trust.
Our Mission
Creating the market standard for watch authentication 
What
Paralux
Your go-to destination for luxury watch buying and selling. With full authentication, guarantees, and warranties, shop with confidence and trust in every timepiece.
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Team
Who We Are
Paralux is the leading authority in luxury watch authentication. Our team of certified specialists is dedicated to redefining trust and authenticity in the watch industry. With a focus on innovation and integrity, we're setting new standards for quality and reliability.
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expertise
Why Choose Us
When you choose Paralux, you're choosing peace of mind. Our state-of-the-art marketplace ensures that every watch is 100% authentic, giving you confidence in your investment. With our rigorous authentication process and lifetime digital storage, you can trust Paralux to safeguard the integrity of your luxury timepieces.
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what we create
Trending
Rolex 1908
1908 Platinum, ice blue, brown alligator leather strap.
39mm, polished finish, 2024
Ref: 52506
$32,000
Audemars Piguet Royal Oak
Royal Oak Perpetual Calendar 
Stainless Steel with a "Grande Tapisseerie" blue dial. 
Ref: 26574ST.00.1220ST.03
$109,300
Rolex Day-Date
Oyster Perpetual Day-Date
40mm, platinum with an ice-blue dial, fluted bezel, and a President bracelet, 2024 
Ref: 228236
$64,000
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what we create
Collections
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We're here to help
FAQ
How does Paralux authenticate luxury watches?
Paralux employs a comprehensive authentication process, combining certified specialists with advanced AI image recognition technology to capture every unique detail of a watch. This creates a one-of-a-kind biometric fingerprint, ensuring authenticity.
Can I track the authentication status of my watch on Paralux?
Yes, Paralux provides real-time tracking of the authentication status of your watch. Simply log in to your account to view the progress and updates on your authentication request.
What sets Paralux apart from other watch authentication services?
Unlike traditional authentication methods, Paralux offers a lifetime authentication guarantee. Can I track the authentication status of my watch on Paralux?
Does Paralux have Partnerships?
Yes, we partner with auction houses and wholesalers to host their collections. 
They trust us
Our Customers
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